Social Media is a rising trend for people and businesses. Personal profiles are set up on Facebook, MySpace or Twitter to keep in touch with friends. Organizational profiles are also set up to help boost a business, product or service. These websites are great for these purposes, but because of the rise of social media, privacy is slowly decreasing and rumors are quickly spreading – either true or false.
According to an article from Business Week, “The days are long gone when organizations could control the message internally or build a wall between themselves and the outside world. Today what’s inside is soon outside, posted on blogs and message boards or simply Twittered during meetings. Messages get distorted: Rumors take on the status of truth and digital hearsay is quickly seen as fact.”
The use of social media to boost products and services is a beneficial one, but businesses also have to be cautious of what messages are put on the Internet and whether they are true or not. Wording of messages is also important so that information is not misinterpreted. What can businesses do to limit the amount of information being disclosed to the public through social media? What can businesses do to limit the amount of misinterpretation of messages?
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