Wednesday, March 10, 2010

Public Affairs Council Announces 2010 Grassroot Innovation Award Winners

Target, Walmart, Feeding American, and Edelman have been recognized by the Public Affairs Council for their inventive and strong grassroots efforts to build a sense of community and empower others to take action. Here's the lowdown on this year's winner:

'Corporate' category
-Target: won for creating tools & events to encourage community action at the level and state levels via several Twitter initiatives.
-Walmart: awarded for their internet-based "Community Action Network" to educate customers and others about news, legislation, and other develops that might affect the company and its stakeholders.

'Association' category
-Feeding America: created a contest among its 205 food banks to engage activitists during "Hunger Action Month."

"Social Media" category (a new category this year)
-Edelman- recognized for its "social capital widget" allowing constituents to use multiple social media channels to reach lawmakers outside of official communication channels.

Learn more about these organization's initiatives.

-ev

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