Wednesday, March 31, 2010

Auto Industry Turning a New 'Leaf'

I don't know about the rest of you, but when Nissan started advertising their zero-emission's car, my heart skipped a beat. Even more, I immediately clicked the 'become a fan' button on their Facebook page. I may be biased, being the daughter of a middle-aged couple with an envy-enducing Prius. However, I really do think that the Leaf is a top contender for greatness in the EV industry.

Enter the Nissan Leaf. A classy and fairly affordable (roughly $30K) newcomer to the electric auto industry. This vehicle is a welcome addition to the motor vehicle stage especially in the wake of Toyota's accelerator problems. Nissan should be at the forefront of the electric vehicle race and (one of) the first people think of at this time, correct? Unfortunately, not so fast.

Greencarreports.com mentioned their worry for the automaker due to an "underwhelming" display at the 2010 Detroit Auto Show. True, Nissan should have definitely kicked it up a notch considering the hype/excitement surrounding the car. Many environmentalists want to see Nissan succeed with promoting the Leaf before its release in 2012. However, they are going to have to work a bit harder if they want to impress the onlookers at Electric Avenue next year.

It will be interesting to see what Nissan does to create more buzz for this car in the coming months. I would love to see this car as a prominent vehicle on the road in the next two years. C'mon, Nissan! While Toyota's working on other problems, this could really be your chance!

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