Pick Up The Phone, Lance.

Lance Armstrong & Co.'s recent duping by a woman pretending to be a cancer victim could have happened to anyone. Unfortunately for him, this was not the first time he'd been fooled. When the woman contacted Armstrong with intentions of making her life story into a play, he believed her. When the same woman contacted the head of Livestrong, they, too believed her. Organizations should never just turn down inquiries like this, but this situation contained one big problem.

No one decided to check her credentials.

Apparently, this thesbian-of-sorts also contacted both Armstrong and Livestrong headquarters pretending to be the princess of Spain. However, the only mode of contact in this case: Armstrong's Twitter account. Did anyone even think to call the Spanish government concerning the princess' support for the cancer victim-turned playwright? It just seems rather ridiculous to me that user 'Adriana J.' was not confronted until money was going to be transacted.

As far as Livestrong's and Armstrong's communication teams, what roles did they play during this Twitter attack? Shouldn't they be responsible for checking up on contacts to Armstrong's Twitter profile? Or are we to assume that Lance tweets all of those witty comments by himself?

Though Armstong's squad did catch Adriana J. at her own game, it should not have taken so long. Money may not have been handed over, but there was still damage done. His reputation as a spokesperson for cancer patients has taken a big hit.