I came across this article in the Boston Globe today, about incorporating green initiatives in real estate. It’s about green homes selling, and the particular house they refer to sold in seven days after being put on the market.
Being green is something that is not only becoming big in real estate, but many businesses are moving towards being green or promoting being green. I think this is extremely beneficial not only for our environment, but for the business itself, because it shows they care about the environment and are becoming involved in social responsibility.
An example would be Starbucks who does a lot for the environment outside of the business, involving green buildings, water, recycling and the climate. Starbucks also gives people a discount if they bring in their own reusable cup to fill with their daily coffee. In an effort to reduce the use of paper cups, this Thursday Starbucks is giving customers a free cup of coffee if they come into the store with their own reusable cup. http://www.starbucks.com/thebigpicture
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