Last week, record store across the country celebrated the third annual 'Record Store Day,' and event that celebrates music on specifically vinyl records.
Well after the amount of relative tame media buzz, the day actually helped generate enough sales to make it the best sales day in Record Store Day history! And that isn't all. Not only did the day itself set records, but it helped set private record store records for many stores involved with the event. If the economy is back, the indie scene is bringing it back with an edge.
This day should be a wake-up call for many marketers and promoters. The frequently-tapped 'indie' scene has been good for many things. The latest great song for a car commercial, the best new movie, the coolest new 'do. However, with sales for these record stores soaring due to just one event, it is clear that more PR and marketing firms should take a stab at being part of the latest and greatest in 'cool, new indie trends.'
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