I use to think social bookmarking was for personal use to keep articles you found interesting saved and organized in one place. Or if you are a researcher, being able to easily grab articles that could be used for research. But then I realized that people can comment and share all your articles with each other. So what is the purpose of social bookmarking? Is it for personal use? Or is it a way of finding people who have similar interests? Is it meant for promoting something?
Many forms of social media are used in businesses for promotional purposes. Facebook, Twitter, Flickr...these all seem great for businesses to use for this, but what about social bookmarking? It's a form of social media, but what exactly is it's purpose? Can it be used for promotional purposes? Would it be beneficial in a business setting? Are businesses incorporating social bookmarking into their social media?
What do you think?
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