While Toyota is still handling the fallout of its many missteps, it's also putting out a new group of "non-crisis" or "post crisis" ads. Among the more prominent are a series of commercials for the new Toyota Sienna minivan. Featuring a relatively young, hip couple with two kids, the spots directly take on, with varying degrees of success, the perception that minivans are terminally uncool and unsexy - the sole province of women in "mom jeans." In one spot, the actress playing the wife says "the thought of driving a minivan used to make me cry myself to sleep." But today's Sienna is so sexy and modern, she spends her "alone time" in the minivan, doing her nails, watching "the OC," and chatting on the phone with her girlfriends.
Whether or not the commercials can bring sexy back to the minivan is open to debate. However, it's clear that elements of Toyota are looking forward to a new normal - the post crisis future.
http://www.youtube.com/watch?v=XZoBfpm1zHg
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