Budweiser the true "American beer"

All over the world Budweiser is known for being an American beer. Here in America people are used to seeing Budweiser being associated with true Americans and the American spirit. This gimmick is one which resonates with many of its customers. But how far can Budweiser go with it's patriotic sentiment, before it seems as if it is selling America as just a brand? After all Budweiser isn't America, but just a product which is brewed in America. It isn't even owned by Americans anymore after is was bought buy the massive beer conglomerate Inbev in 2008.
While rifling through the various commercials that Budweiser has put out in the last few years, I found an interesting one that was made right after the 9/11 attacks. Here is the link to the commercial. http://www.youtube.com/watch?v=p4yfivS8SWs. I'll give a brief little description of it. One of Budweiser's image's is there famous Clydesdale horses. This commercial features a team of Clydesdale pulling a coach first from their barn. Them it follows them with emotional music playing in the background as they pull through a town and then they are seen crossing a bridge into New York City. After that they are in a snowy field over looking the New York City skyline. The statue of liberty can also be seen in the background. The next shot is a close-up of one of the horses eyes as if seeing the emotion in them and then the horses bend down as if bowing to the city. The last shot is of the horses bowing down and the city skyline in the background.
I can understand an organization giving their respect to those who were lost in that horrible tragedy, but the way they created it was centered on arousing emotions not understanding. After all Budweiser is just like any another company trying to make as much profit as they can. So then is this commercial to honor those who were lost or just a way to have Budweiser's image as a true American beer exemplified by showing their compassion for those who were lost?